Are you a construction business owner running out of ideas to generate more leads for your business? For every construction company, there comes a point when their marketing team feels like they have tried everything and don’t have any more ideas to improve sales. It is especially bad if this happens at a time when your competitors are killing it. But you don’t need to panic as of yet, there are a lot of marketing strategies that will once again put you back in the game. If you need an extra edge to survive in the construction industry, the following are a few marketing strategies that you can use to that end.
Account Based Marketing
If you want to shorten the sales cycle of your company all while improving your marketing efforts you should try account-based marketing. With this marketing strategy you can focus on just a few big accounts that are your ideal customers and create marketing campaigns to target them specifically.
You might think that it is a complicated process but that is not the case. In fact, this strategy will make things a lot easier for your business because if you already have experience working in construction you probably already know who your ideal customers are. You can specifically pick a few of them and create a marketing strategy to target them individually. This way you will only be putting your marketing efforts into getting customers who will be the ideal fit for your business. With this marketing strategy you will see how quickly you can get the return on your investments.
Account based marketing is also great as it can help shorten the sales cycle. Your team would not have to spend so much time cold calling and will be able to make better use of the marketing budget. Since account-based marketing is specifically targeted towards the ideal customers it also provides the leads with a better customer experience.
User-friendly website
Your website is crucial as it is the first place that interested buyers will visit to find out more about your business. Make sure that you have a well-designed website which customers can easily navigate. Instead of making it a photo catalogue make sure to provide engaging content and helpful information that keeps potential customers interested. Your website should be able to give the visitors all the answers that they are looking for.
If you want your business to do well in these competitive times you need proper marketing strategies. Whether you are a contractor or a heavy equipment dealer with these marketing tips you will have a better chance at getting more clients.