When it comes to construction, winter is no friend of business. During summertime, construction companies can be so busy that they sometimes have to say no to projects, but come winter, most outdoor projects have to be shut down due to the weather. The cold temperature, the snow, and the frozen ground make it impossible to continue to work, but businesses need to operate in order to survive. How can you make sure your construction business survives the long winter?
Expand Your Service Offering
Landscaping and construction firms can often be found taking on jobs like snow removal in winter. It is the best solution. Since they already have the equipment needed like trucks and plows and are not already working due to the weather, it all works out very well. There are a lot of other ways you can expand your services. You could offer repairs for seasonal equipment like snow plows or heating and air conditioning services.
Interiorscaping
During winter, you can continue working by finding indoor jobs. A lot of businesses and homeowners hire contractors during wintertime to redo the interiors of their buildings. Since you are already in the construction business, you are more likely to already have the equipment you will need for the job. You can set the pace with interior work and decide for yourself if you want to do full remodels and demolition work or just keep it light with handyman work. Renovation, of course, requires special skills and training, but it offers a great change of pace for the employees as well, so they are usually more than happy to be trained.
Offer Deals and Discounts
Another way to make sure your business stays busy in the challenging weather is to offer discounted deals and offers. People get the chance to get the remodelling done during the holidays, and you can continue to work during downtime. By marketing these to your loyal customers, you can reward them and be sure that they would be appreciative and much more inclined to working with you in the future.
Work on Your Network
Since business is extremely busy during the summer, focusing on marketing and improving your strategies can be hard to fit in. Therefore, it is the perfect opportunity to focus on expanding your network and improving your marketing strategies while business is slow in winter. Use this time to work on your website and connect with local businesses.
Analyze and Set Future Goals
Wintertime is the perfect opportunity for construction businesses to tidy up all their loose ends, get in touch with their accountants, find out how the firm is doing, find out how much you are paying your industrial equipment supplier, read the balance sheets, and see the profit and loss margin. If there is some work to be done around the office, get it done while business is slow. It is also an opportunity for you to set future goals for the firm and how you intend to reach them. Analyze your strengths and weaknesses and how you can improve on them.